#You, In the making. While Pandora is globally known for its charm-by-charm storytelling, its focus in China has leaned heavily toward styling and sales promotions. As China's landscape evolves, Pandora must embrace its true essence, "FOR EVERY STORY," particularly targeting Gen Z women. "未完「戴」续" embodies endless storytelling, perfectly aligning with Pandora's jewelry.

Pandora unveils its new brand positioning across WeChat, Weibo, Little Red, and Douyin, teaming up with celebrity Liu Yuxin and influential KOLs to inspire Gen Z to tell their stories through Pandora.

As the new brand ambassador, Liu Yuxin embodies Pandora’s spirit—embracing every moment, breaking boundaries, and growing with each chapter of her journey. “Telling stories through Pandora, one charm at a time, is like growing together,” she shares. More than jewelry, Pandora is a vessel for memories, celebrating life’s special moments. With Liu Yuxin, the brand deepens its emotional connection with consumers, inspiring self-expression and meaningful storytelling.