CoS (Circle of Safety) is a pioneering brand dedicated to protection and sustainability. From the ground up, we shaped its visual identity, crafting a compelling and cohesive brand presence that resonates with its audience. Our work encompassed brand and product positioning, logo design in both English and Chinese, and the development of a comprehensive brand usage guideline to ensure consistency across all touchpoints. We strategically named the brand and its products, localized its Chinese slogan for cultural relevance, and designed a seamless MiniApp experience. To strengthen its digital presence, we managed its WeChat official account and created engaging content to amplify its reach. Through a meticulously crafted visual framework and storytelling, we transformed CoS into a future-ready brand that not only stands out in the sustainability space but also fosters meaningful connections with its audience.