#TurnFoodintoMeals The concept centers on Coke as a catalyst for connection, transforming meals into memorable moments shared among friends and family. In today's modern world, people are getting busier, rarely having a proper meal with loved ones; instead, they often eat alone, opting for fast and convenient food.

This campaign, remarkable in its success, has evolved into a platform idea with global reach. It marks a significant milestone as China's first global Coke Charter, developed entirely by our Shanghai team. With implementation across six regions and 16 countries, we take pride in elevating major brands like Coca-Cola globally from China.