The "Sensory Amplified - 瞬息入魂" social campaign for the McLaren Artura Spider was a dynamic journey from digital buzz to a high-energy, immersive unveiling event. Designed to immerse audiences in the car’s exhilarating performance and heightened sensory experience, we ignited excitement through a phased online rollout—starting with teaser videos, influencer collaborations, and interactive content that showcased the Artura Spider’s cutting-edge technology and design.

To deepen engagement, we launched a user-generated content contest, inviting fans to answer, “What ultimate sensory experience do you hope the McLaren Artura Spider can bring you?” The most compelling responses earned an exclusive invitation to the highly anticipated offline launch spectacle, transforming online hype into real-world excitement. As the campaign unfolded, detailed feature highlights amplified the immersive experience, driving a 35% surge in social media engagement and significantly boosting brand visibility, desirability, and interest in the new model.