Reimagining the Urban Cycling Ecosystem Through Creativity
Since its founding in 1975, British folding bicycle brand BROMPTON has redefined urban mobility with its iconic "three-fold design." Its premium sub-brand BROMPTON Plus focuses on building a cycling + lifestyle community ecosystem. Through its global "City Club" initiative—connecting urban exploration, low-carbon advocacy, and cultural crossovers—it has established deep-rooted community networks in over 20 cities worldwide, including London, Tokyo, Beijing, and Shanghai.
LeanIn Studio will fully oversee BROMPTON Plus "City Club" operations in China, including: Develop collaborative retail partnerships, define brand ethos, and orchestrate cycling events. Build a localized brand ecosystem integrating urban cycling with social check-in culture, while executing operational tasks such as producing branded marketing collateral.
LeanIn Studio CEO Stephanie Sun on the Future of the Collaboration: “We aim to uncover each city’s unique ‘folded dimension’—the alleyways of Shanghai are vertical folds of its fiery urban history, while Chengdu’s teahouses are time-folded snapshots. BROMPTON Plus should be more than a mode of transport; it should be a lens through which we rediscover urban aesthetics. Creativity is the true source of community vitality.”
LeanIn Studio CCO Kelly Woh adds: “This collaboration allows us to anchor BROMPTON Plus’s ‘Small Fold, Big World’ spirit in the everyday life of the city. More importantly, we understand that a real community is not a traffic pool—it’s a symbiosis of shared values. We’re deeply excited about the trust BROMPTON Plus has placed in us, and we look forward to unfolding the next chapter together, bringing meaningful urban stories to life."
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LeanIn Studio
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