Kelly Woh Named to 2025 AME Awards Greater China Executive Jury
We’re proud to announce that Kelly Woh, Co-Founder and Chief Creative Officer of LeanIn Studio, has been appointed to the Executive Jury for the 2025 AME Awards – Greater China Region, joining an elite group of industry leaders tasked with recognizing the most effective and creatively ambitious work across the region.
The AME Awards (Advertising & Marketing Effectiveness) are globally respected for honouring campaigns that not only captivate audiences but also deliver tangible business results. Kelly’s appointment is more than a personal accolade — it’s a clear reflection of the strategic creativity that defines LeanIn Studio’s philosophy.
With over two decades of creative leadership across APAC, Kelly has consistently championed bold storytelling that drives relevance, resonance, and results. Her experience covers a wide range of markets and disciplines, blending sharp strategic thinking with emotionally grounded narratives. From building brand ecosystems rooted in cultural insight to crafting experiences that leave a lasting impact, she brings a rare balance of intuition and precision to every project.
“As jurors, we’re not just here to reward beautiful ideas — we’re here to champion creativity that moves people, shifts perception, and ultimately builds business,” says Kelly.
At LeanIn Studio, we believe creativity is a force multiplier — not just a craft. It’s about unlocking possibility, creating meaningful engagement, and shaping the future of brand-building with intention and impact.
Kelly’s presence on the AME Executive Jury marks another milestone in our journey — and a proud moment for all who believe that purpose-driven creativity can change the game.
Kelly’s jury appointment has also been featured across leading industry platforms.
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